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Queen Elizabeth II died yesterday at age 96. Support continues to pour in from mourners around the world for Britain’s longest-reigning monarch.

🎧 On the go? Listen to today’s 10-minute podcast to hear Zack, Jacob, and Juliet discuss the internet’s curators, Big Corn, trending auto thefts, and more.

We’ve all got that friend who sends us the latest, greatest TikToks, right?

Well, YouTube once had a collective of those types known as “coolhunters,” per The Atlantic.

… both Verizon and Apple wanted a curated YouTube homepage for their mobile phones (the iPhone would debut in ‘07).

YouTube, which had been recently acquired by Google for $1.65B, hired former iTunes manager Mia Quagliarello to make that happen.

She built a team that would hunt for viral potential for the “Featured Videos” banner. They updated it every four hours, and found hits by:

Early picks included videos of actor/musician Donald Glover and indie band Peter Bjorn and John.

It was hard to measure the team’s impact, and algorithms turned out to be cheaper than human labor — especially as YouTube expanded globally. YouTube’s coolhunters were disbanded in 2010.

Today, most of our YouTube recs are chosen by algorithms based on our viewing history. Same with TikTok’s “For You” page.

But the term “coolhunting” (AKA trend spotting) was actually coined in the ‘90s, and coolhunters are everywhere.

There are also ways to find unknown gems. To be your own “coolhunter,” try Forgotify for seldom-played songs, or Astronaut for unwatched YouTube videos.

Amazon CEO Andy Jassy said the company won’t ask corporate workers to return to the office, aligning them with Meta, but not Google.

GTA: US police attributed a surge in Kia and Hyundai thefts to social media challenges built around how easy certain models are to steal.

Nope: Despite Android’s campaign, Apple CEO Tim Cook said its users aren’t asking for RCS messaging. If you don’t like the green bubble, he suggests converting Android users to Apple.

Uber Eats and autonomous vehicle manufacturer Nuro are partnering on driverless food delivery in Texas and California this fall. Each compact vehicle can carry nearly 500 pounds.

It’s corn! Tariq, a 7-year-old known as “Corn Kid” thanks to a viral YouTube interview and TikTok song, has been named South Dakota’s official “corn-bassador.”

GM’s 2024 Chevy Equinox EV will hit the market this fall starting at $30k, much cheaper than the $66k average price for EVs.

Update: California Gov. Gavin Newsom signed the fast food recovery act, meaning some employees could see wages increase to $22/hr. Read our previous coverage here.

One niche car auction site 3x’d sales last year to $829m. Read our Trends report for ideas in the surging online auctions industry.

Despite its name, quiet quitting doesn’t technically involve any quitting.

It essentially just means completing your job without spending extra energy going above and beyond at work.

The term, which has made the rounds online, now has data to back itself up.

Remote and hybrid workers under the age of 35 are driving the trend.

Since 2019, the number of young workers who feel that someone encourages their development at work has dropped 12 points, and less than four in ten say they even know what’s expected of them at work.

Dive deeper: Google searches for “how to quit a job” are higher than ever.

Take it from us: great culture attracts great talent.

A company’s core values can set the tone not just for the team, but for many future employees and customers.

People like a brand they can believe in. If you need a bangin’ mission manifesto to be proud of, get started with this customizable culture code template.

We’ll just say, HubSpot co-founder Dharmesh Shah shared his philosophy on company culture with a 128-slide banger in this classic 2013 blog post.

And would ya look at us now.

… Recs to pair with your Friday frappé, Saturday sangria, or Sunday frog juice.

🇺🇸 On this day: In 1776, Congress renamed the nation from the “United Colonies” to the United States of America.

📺 Useful: All the codes Netflix uses to categorize movies so you can navigate straight to your favorite genres.

🚗 Useful: Going on a road trip? Make it fun!

🌍 Cure boredom: This game challenges you to guess where each artwork was created. Points are based on how close you are.

🐍 Aww: The Gladys Porter Zoo in Texas hatched six Mangshan pit vipers, an endangered snake considered one of the rarest in the world.

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