Popular Indian food aggregator Swiggy has clarified that a man riding a horse in a recent viral video is not one of its delivery executives.
The video showed the man galloping on a rain-soaked road in Mumbai city carrying a bag with Swiggy's logo.
It generated a range of responses, from appreciation of the man's commitment to his job to criticism for Swiggy.
But Swiggy said that the horse-rider was a teenager who had "borrowed" a delivery bag.
The company had launched a "horse-hunt" and announced a reward to trace the man after the video went viral.
On Sunday, it said in a tongue-in-cheek statement that "both man and animal had been identified".
Swiggy said Sushant, 17, was not its employee but "a typical teenager who borrows things and forgets to return them".
"In this case, what he borrowed was the Swiggy delivery bag," it added.
The company described Sushant as a "horse couturier" - someone who decks up horses for wedding processions, a common custom in many parts of India. The borrowed bag, it said, contained an embroidered drape and some accessories for the animal.
A post shared by Swiggy (@swiggyindia)
Before Swiggy's statement, many social media users had debated the unknown man's identity for days. Some called for the man to be rewarded for his services - Mumbai is in the midst of a fierce monsoon season, with heavy rains lashing the city last week.
The video also revived a conversation about the working conditions of delivery riders, who often travel at breakneck speed to deliver food. Many of them opt for the gig economy out of desperation and are hugely underpaid and overworked.
This may have prompted Swiggy to launch its search for the rider - it had announced a reward for the first person "who can give intel about our accidental brand ambassador".
On Sunday, Swiggy said that "a young man named Avi" and his friend - who shot the viral video from their car - had claimed the reward.
The company also appeared to be leaning into the unexpected popularity of the video. Some social media users shared screenshots saying that Swiggy had changed the rider's icon on its app to a man on a horse.
The tribute: pic.twitter.com/qLYmR3qOnr
This video can not be played
The Zomato, Swiggy riders risking their lives to deliver food
Indian food delivery unicorns face antitrust probe
Biden meets Saudi crown prince on contentious trip
Four-year-old Liza among victims of Russian strike
No new probe into UK troops' Afghanistan killings
What did Shinzo Abe mean to Japan?
Four-year-old Liza among victims of Russian strike
Shaking head and mean goose among new emojis
Ivana Trump: Glamorous immigrant to US institution
Why Shah Rukh Khan's charm has endured the test of time
Students woke up to flames outside villa window
She treated the resistance, and paid with her life
The unintended side effects of a Grammy nomination
TikTok, disinformation and Kenyan elections. Video TikTok, disinformation and Kenyan elections
The nations luring nomads with visas
Why more than 25 countries are moving to let travelling workers put down roots
The spin-off that bettered Breaking Bad
How genius TV drama Better Call Saul improved on its forebear Breaking Bad
The silent danger of deep gum disease
Half of over-30s have an oral disease that can go undiagnosed for decades
© 2022 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.