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Four years ago, just before stepping into his new job as a CEO, Dave Allen took his family on a vacation. A few days in, one of Allen’s high school-age daughters asked him what company he’d be running. “Igloo,” he told her. Naturally, she took out her phone and looked it up.

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This story first appeared in the July 25, 2022, issue of Adweek magazine. Click here to subscribe.

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.

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